Dorothy Ghettuba Pala

Co-founder and C.E.O., Spielworks Media Ltd

Dorothy Ghettuba Pala is the Co-founder and C.E.O of Spielworks Media Ltd – an East African regional leader in content creation, production and distribution. Dorothy has over 8 years’ experience in the development and execution of the company’s long-term strategy with a view of creating value for its various stakeholders. Since its inception, Spielworks has produced award-winning properties including 18 Television Shows, numerous web series, and over 40 original African movies for the Television, Mobile, Web and Video On Demand platforms.

Dorothy’s considerable knowledge and expertise in content creation for both the traditional and new media (digital) has positioned her as one of the notable personalities in media content and technology in East Africa. She is the co-founder of Keja TV an online social video entertainment platform that is targeted at East Africans on the continent and in the diaspora.

Dorothy started the Spielworks Creative Commons, dedicated to developing creative talent, creating quality, engaging content and telling authentic African stories. The Creative Commons is a hub for learning and incubation of creative skills. The Commons offers training in technical and business skills for filmmakers, visual artists, digital content producers and performers. The objective is to accelerate growth of the creative economy by training and incubating creative talent and helping creative entrepreneurs acquire relevant business skills towards this end.


Dorothy is an egalitarian leader who believes leadership is the capacity to translate a vision into reality and empower people in the process. Dorothy’s leadership philosophy is grounded in the principles of integrity, discipline, teamwork, competence, adaptability and unwavering focus.

Spielworks Media started 8 years ago, with the vision of telling the African Story on film and television platforms. A decade later, the landscape has changed. Innovation and technology have ushered in the digital age and disrupted the traditional media industry.

Dorothy understands the importance of adaptive leadership in engaging her team’s agility in response to the dynamics of the digital age and space. This involves the challenge of mobilizing her team to adapt to change, exploit opportunity, explore possibility and tackle difficult challenges in order to thrive.


Dorothy sits on the Board of ONWARD a Youth Empowerment movement and the African Wildlife Foundation National Advisory Board.

Dorothy’s honors include; Business Daily Top 40 Under 40 Women in Kenya in 2011 and 2014, Top 40 Under 40 Women in Film in Africa and Msafiri’s Top 50 Business People in Kenya.

Dorothy is an alumnus of The Bucerius School of Global Governance in Hamburg, Germany and a 2016 Archbishop Desmond Tutu Fellow. She is a graduate of the Stanford Institute for Innovation in Developing Economies SEED program and remains dedicated to telling the African story.