StartUpAfrica Pitch Competition

Pitch Description

Seven (7) contestants (aspiring entrepreneurs and entrepreneurs) will take the stage to pitch an original business idea to a panel of judges from the business community and an audience of other entrepreneurs, small business owners, potential investors, students, business and community leaders, and professionals.


One overall winner will receive a cash prize of $500; depending on the signing up of other prize donors, we will be able to provide in-kind prizes (e.g. mentorship by seasoned business people, accounting, legal, IT and marketing services, etc.) to two other winners.


As is our tradition annually, the competition is judged by a panel of competent and successful entrepreneurs and business development experts so that you get the best feedback. The 2017 panel of judges will be announced soon.

Pitch Guidelines
Entry and Registration

The competition is open to anyone who has an entrepreneurial idea for a startup company who wishes to pitch to a panel of judges for the purposes of receiving feedback, potential prize money and other pro-bono services.

Space is limited and we will therefore invite only those who register and meet the requirements. Those who register will be notified if they have been selected to pitch. We encourage those who are not selected to attend the StartUpAfrica Entrepreneurship Conference for opportunities to meet and network with like-minded entrepreneurs and professionals.

What to include in Business Concept Presentations

The best business concept submissions will offer compelling descriptions of: (1) who the customer is, (2) what the customer’s problem or point of pain is, (3) the solution you will deliver to customers to solve their problem, (4) how/why your solution is superior to current offerings, (5) how you plan to make money (what is the revenue model), (6) why you (or your team) can be expected to deliver strong results, and (7) any evidence you may have for the validity of the concept.
During the pitch, you may be asked to address the level of market traction you’ve gained to date, the size of the market, how you will get your product to market, and financial projections.

Rules and Disclaimers
  1. Presentations will be strictly limited to 3 minutes. These presentations will also include a Q&A session with the judges of up to 4 minutes. Additional details regarding the presentations will be provided to Finalists. No PowerPoints will be allowed!
  2. Video submissions are welcome and must be within the 3 minute limit to be considered.
  3. There is no limit as to the maximum or minimum number of people on each team. Individuals may enter the competition; an individual may also participate on more than one team.
  4. Only business concepts that have not been presented during the finals of previous StartUpAfrica’s Business Plan Competitions or Venture Funding Competitions will be considered.
  5. Only business concepts that have generated less than $100,000 in total revenue by the preliminary round submission deadline will be considered.
  6. A team of StartUpAfrica’s entrepreneurial experts shall be the arbiters of all rules and rule clarifications. This team reserves the right to disqualify any participants who violate these rules of the spirit of the competition.

Disclaimers: StartUpAfrica’s Idea Generation competition includes open session presentations and external review of business concept submissions. Participation is voluntary, and as such, participants are responsible for determining whether to disclose proprietary or sensitive information in their submissions and presentations. StartUpAfrica assumes no liability for accidental or voluntary disclosures of proprietary information or intellectual property